WhatsApp says limiting message forwarding is bid to reduce spam and misinformation

In a bid to cut down on the spread of false information and spam, WhatsApp recently added labels that indicate when a message has been forwarded. Now the company is sharpening that strategy by imposing limits on how many groups a message can be sent on to.

Originally, users could forward messages on to multiple groups, but a new trial will see that forwarding limited to 20 groups worldwide. In India, however, which is WhatsApp’s largest market with 200 million users, the limit will be just five. In addition, a ‘quick forward’ option that allowed users to pass on images and videos to others rapidly is being removed from India.

“We believe that these changes — which we’ll continue to evaluate — will help keep WhatsApp the way it was designed to be: a private messaging app,” the company said in a blog post.

The changes are designed to help reduce the amount of information that goes viral on the service, although clearly this isn’t a move that will end the problem altogether.

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