Primark’s Own Brand Cosmetics Now Completely Cruelty-free

Primark has announced that its own-brand beauty range is now completely cruelty free.

A step forward in its sustainability strategy, the brand’s skincare, makeup and haircare products have been awarded the coveted Leaping Bunny status by Cruelty Free International – an animal protection and advocacy group.

The most trusted cruelty-free certification for non-animal tested cosmetics, the Leaping Bunny is the internationally recognised gold standard certification programme that enables consumers to easily identify and buy products that are not tested on animals.

“Primark wants to let customers know that they can purchase their favourite PS… products with the guarantee that the entire range has been awarded the highest standard of cruelty free accreditation,” the brand says in a statement.

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