Britain’s Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs. The left-leaning newspaper previously had a blue and white masthead and in 2005 had adopted a Berliner format, midway between a broadsheet and a tabloid.
“Our move to tabloid format is a big step towards making The Guardian financial sustainable,” the paper’s editor-in-chief Katharine Viner said in a piece for the first new edition. She called it “bold, striking and beautiful”. The Guardian is selling or scrapping its three presses worth £80 million (90 million euros, $110 million) to cut costs and printing will be outsourced to tabloid-format presses run by Trinity Mirror media group.
The website, which attracts 150 million monthly unique browsers worldwide, has also undergone a redesign. The company is aiming to break even by April 2019, mainly through cutting costs and boosting digital ad revenue to make up for a sharp decline in print ad revenue.Do you ever witness anything interesting or exciting? Just take out your phone and send us the exclusive pictures or video and we will pay you cash. E-mail to firstname.lastname@example.org. Please include location, date, involved persons or why it is important and other details.